Seed stage SaaS investing
done differently
More than capital, we are true partners in your success, but what makes us unique?
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We are former CEOs
We’ve founded and scaled multiple software companies and know what it takes to achieve a life changing financial outcome.
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We are investing our own money
We’re highly experienced investors and have backed founders from start-up to super star exits.
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We are operational partners
We fight alongside exceptional founders helping them to rapidly scale, we stay the course and work through adversity.
We’ve been where you are now, we carry the scars, but we made it to the other side…
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Every problem you face, we’ve likely faced it already. Our level of experience and practical know-how just isn’t available from the typical money men. Until you’ve fought in the colusseum, you can’t call yourself a gladiator?
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We have exceptional B2B software sales and marketing experience. Avecto was the second fastest growing technology company, but the fastest growing software company in the UK. We advise on how to build your sales team and help create a ‘most excellent’ marketing engine that feeds it.
Investing in founders of B2B SaaS companies
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Committed to success
You are mission-driven, not a mercenary. This is a quest that you 100% believe in and your expectation is a significant outcome. This is an opportunity worth some of your best years.
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Street smart and capable
You can go a long way with limited capital. You make your own luck and create an ‘unfair advantage’. You find a way to the best people and business partners.
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Candid and open
You are honest and transparent even when the going is uncertain. You like to listen and learn from others and enjoy being challenged, but ultimately you make the decisions.
Solutions that can make a big dent!
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Big, attractive markets
When the right team meets a great market opportunity, something amazing happens, especially when you are early and help to define the space.
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Radical innovation
We love great software that has the potential to revolutionize a market. Where customers are evangelical and can’t imagine a world without you.
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Team on a mission
You have personally handpicked the team. Your first hires are capable, brave and loyal. They will scale with your ambition and share your passion.